What is Service Implicit SMS, Service Explicit SMS, Promotional SMS and Transactional SMS in DLT

 Service Implicit SMS

Service Implicit SMS are used to send text messages for specific service related purposes rather than marketing. Like OTPs, Order confirmation, booking alerts & Informational messages.

  • These SMS will be Sent to all numbers without their own DND (Do Not Disturb) preference.

  • These SMS have no time restriction to send the Service Implicit SMS, you can be sent 24/7 without any restrictions.

  • These SMS’s Sender ID (Header) only has 6 - Alphabetic Characters, it must be reflected in your business name. Headers must be registered and approved by the DLT platform.

Service Explicit SMS

Service Explicit SMS are used in sending text messages to existing customers to provide them with offers and product updates related to a company's services. It is an efficient way to engage with your customers.

  • These SMS will be Sent  to their own (business) customers.

  • These SMS  can be sent 24/7 without any time restrictions.

  • These SMS’s Sender ID (Header) only has 6 - Alphabetic Characters

Promotional SMS

Promotional SMS, as the name says is used for marketing or advertising a your product or service. The company promotes their offers and discounts to registered customers. It's only sent to non DND Numbers.

  • These SMS will be sent to any common available numbers except DND numbers.

  • These SMS can be sent only between 10 AM to 9 PM.


Transactional SMS

Transactional SMS are used by banking and financial sectors to send OTPs, alerts SMS and transactional details to their respective customers.

  • These SMS will be sent to all customers relative to your business.

  • These SMS can be sent 24/7 with no time restriction 


















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